Home  I  Índice   I  Livros  I  Links   I  Download   I  Quem Sou   I  Fórum Log
Livro em Teoria dos Jogos: "Game Theory at Work"
 
Detalhe do livro
 
  Follow teoriadosjogos on Twitter Share
 
Game Theory at Work
 
Autores: James D. Miller       (clique no autor para saber mais)
Editora e Ano: McGraw-Hill - 2003
   
Saiba mais ou compre:   
   
[DA AMAZON] Game theory has become entrenched in today`s business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.

This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:

Negotiating
Decision making
Establishing strategic alliances
Marketing
Positioning
Branding
Pricing

[DA CULTURA] `Game Theory At Work` provides examples of how businesspeople can use this time-proven approach to successfully meet competitive challenges and, more often than not, claim the upper ground in each battle before it begins. It also steers clear of the opaque mathematics and pedagogy that so often hamper practioners of game theory, relying instead on lively case studies and examples to illustrate its remarkable methods in action.
 
 

Follow teoriadosjogos on Twitter Gostou? Opine em um clique:
© Direitos Reservados Fernando Barrichelo      Ver homepage.