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Livro em Teoria dos Jogos: "Co-opetition"
Detalhe do livro
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Autores: Adam M. Brandenburger   Barry J. Nalebuff    (clique no autor para saber mais)
Editora e Ano: Currency Doubleday - 1998
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Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. It is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that is insightful and instructive for managers eager to move their companies into a new mind set.

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